Case study · Real estate — cash home buyers
Bright Lane Property & Sharp Edge Property — Speed-to-lead and paid media for two Chicago property brands
Charyx Labs runs Meta and Google Ads for Bright Lane Property and Sharp Edge Property, connects that ad traffic into GoHighLevel with A2P 10DLC registration and click-to-conversation tracking, and built missed-call speed-to-lead automation that sends an SMS text-back within seconds, assigns and tags the contact, and alerts the rep.
- Industry
- Real estate — cash home buyers
- Location
- Chicago, Illinois, United States
The problem
- Paid clicks landed in an inbox nobody checked until the next working day, and a seller lead goes cold in minutes.
- There was no way to connect ad spend to an actual conversation, so spend was judged on clicks.
What we built
- Meta and Google Ads management across the brands, with GA4, GTM and Meta Pixel event tracking.
- Missed-call speed-to-lead: a missed call triggers an SMS text-back within seconds, assigns and tags the contact, and alerts the rep by push and internal SMS.
- GoHighLevel pipelines, webhooks, chat widget and A2P 10DLC brand and campaign registration.
- Click-to-conversation attribution so spend is judged on booked conversations rather than clicks.
Outcomes
- Inbound leads get a response in seconds rather than hours, including outside working hours.
- A2P 10DLC is registered, so SMS reaches US handsets instead of being silently filtered by carriers.
Stack
- GoHighLevel
- Meta Ads
- Google Ads
- GA4
- GTM
- Twilio
- A2P 10DLC
Questions about this build
Why does A2P 10DLC registration matter for SMS?
Unregistered application-to-person traffic to US numbers is filtered or blocked by the carriers, and the failure is silent — the workflow reports a successful send and the phone never rings. Registration takes days to weeks, so it belongs at the start of a build rather than at launch.
How fast is speed-to-lead follow-up?
The SMS text-back fires within seconds of the missed call, automatically, 24 hours a day. Research consistently shows the first business to respond wins a disproportionate share of the work.